Yacht Year-end event

An interactive program with music as a catalyst for connection and as a common thread through the broadcast.

The project

For Yacht we organized the year-end event for 2021. Connecting their brand values, decisive and expert had to play a central role. The emphasis of the event was on connection and fun, as the end of their most successful year ever. Due to the tightened corona measures, it was not a live event at four locations throughout the country, but it was converted last minute into a dazzling online broadcast.

"The best moment of the broadcast was when a Yacht colleague requested his favorite song “I'm going swimming” by Mart Hoogkamer. He had prepared this full of humor with all kinds of facts about the song and the Bacardi lemon, which was on offer. not directed! This shows once again: People make the broadcast!"

Sanne van der Zijden

The challenge

Convert a live event at four locations into an online program within three weeks. The short lead time required a lot of flexibility from all involved. The theme was “At home with Yacht” and the challenge was mainly in creating the connection between the 2500 yachters online, now that meeting live was no longer possible.

The result

An interactive program with music as a catalyst for connection and as a common thread through the broadcast. For this we opted for a studio where we could record all the yachtsmen at home, so that they could really enjoy the broadcast together. Prior to the event, all yachtsmen are involved as much as possible in filling the program. This allowed them to pass on their all-time favorite song, which resulted in the Yacht top 2021. In addition, everyone received a nice cocktail package sent home to toast to the successful year together!